Transforming the CPG Industry with In-store Audio

Quick Service Restaurants

Fuel & Convenience

Liquor Stores

With market saturation at an all-time high, there’s never been a more important time to connect with consumers and promote your brand in captivating ways. Qsic’s tailored in-store audio advertising solutions are designed to enhance customer engagement, increase brand visibility, and drive sales for the Consumer Packaged Goods (CPG) sector. Teaming up with a proactive CPG supplier can make all the difference for your brand.

Why Advertise In-Store?

Capturing the attention of consumers and influencing their purchasing decisions is crucial in today’s competitive market. Qsic’s advanced audio solutions provide a unique opportunity to engage customers right at the point of purchase. Our retail media for CPG brands includes:

Enhanced Customer Engagement: Transform the shopping experience with targeted audio messages that resonate with consumers, encouraging them to explore more products and make informed purchase decisions.
Increased Brand Visibility: Stand out in a crowded marketplace by promoting your brand through strategically placed in-store audio ads that highlight your unique value propositions and latest offerings.
Boosted Sales: Leverage the power of audio advertising to drive impulse purchases and promote special deals, ensuring your products are top-of-mind for shoppers.

We’re proud to make the entire process as simple as possible. Once you have locked in packages with the retail media network of choice, we activate everything you need across your network.

Qsic’s Comprehensive Supplier/CPG Audio Solutions

Our innovative approach to advertising integrates seamlessly with Retail environments, creating an immersive experience that captivates and informs consumers.

Launching a new product and want to entice customers while they’re shopping at the supermarket? Want to reinvigorate a product and spell out the benefits to your desired customer? We have you covered.

Key features of Qsic’s retail media solutions include:

Targeted Ads: Deliver precise, contextually relevant advertisements that speak directly to your target audience, maximizing the impact of your marketing efforts.
Dynamic Audio Content: Keep your in-store atmosphere fresh and engaging with a mix of upbeat music and informative audio messages tailored to your brand and customer preferences.
Real-Time Updates: Easily update and manage your audio content to reflect new promotions, seasonal campaigns, and product launches, ensuring your messaging is always relevant.

Navigating Challenges and Seizing Opportunities

Drive-thru numbers have skyrocketed in the last two years (now accounting for up to 90% of sales). Customers have preferred quick and low-touch access to their favorite QSRs, cementing the drive-thru as the primary source of revenue for most operators. Post-pandemic, the industry is hoping to maintain these high levels of performance.

However, many are at an operational crossroads with the reintroduction of in-store service, which is critical to the community experience customers know and love. A busy QSR can make audio ads hard to hear. Here's how to strike the right balance:

Strategic Placement: Target audio ads to specific touchpoints, like drive-thru menus or order confirmation screens, to ensure they reach the right audience.
Volume Control: Maintain a comfortable volume level that provides clarity without overwhelming customers.

Technology offers exciting opportunities:

Dynamic Audio Ads: Personalize audio ads based on demographics, purchase history, or time of day for a more relevant experience.
Analytics Innovation: Analyze customer behavior data to optimize content placement and messaging for maximum impact.

Brand Messaging in Fast Food Restaurants

Getting the message out about your brand in fast food restaurants through in-store audio provides a unique opportunity to capture the attention of your customers when they are most receptive. By integrating targeted and strategically placed spoken audio messages, you can effectively promote special offers, new menu items, and loyalty programs, driving engagement and boosting sales. Got important messaging to relay to your staff? Our back of house messaging allows you to keep your employees up to date with health and safety information as well as any vital announcements they need to be across.

By leveraging in-store audio effectively, QSRs can enhance the customer experience, drive sales, and build a strong brand presence. Whether it's fast food restaurant music, dynamic audio ads, or carefully curated playlists, the right audio strategy can transform your restaurant into a memorable dining destination.

At Qsic, we understand the unique challenges and opportunities within the CPG sector. Our solutions are designed to address these needs, providing a flexible and powerful tool for enhancing your retail strategy. By partnering with Qsic, you can:

Optimize Customer Journeys: Create a cohesive and enjoyable shopping experience that encourages longer visits and increased spending.
Strengthen Brand Loyalty: Foster a deeper connection with your customers by delivering personalized and engaging audio content that reflects your brand values and personality.
Achieve Measurable Results: Track the performance of your in-store audio campaigns and gain valuable insights into consumer behavior, helping you refine your approach and achieve your marketing goals.
Leverage the Extensive Reach of Major Retailers: In-store retail consistently delivers a massive reach through their extensive networks, often surpassing the impact of both off-site (social media, Google, advertising) and on-site retail media options (online, website advertising).
Advertise Your Product at the Point of Purchase: Capture potential customers at the critical bottom-of-the-funnel stage, where they are most likely to make impulse purchases.

Driving Success for Suppliers

Unlock the full potential of your brand with Qsic’s state-of-the-art in-store audio solutions. Our commitment to innovation and excellence ensures that you have the tools you need to succeed in an ever-evolving retail landscape. Contact us today to learn more about how Qsic can help you enhance customer engagement, increase brand visibility, and drive sales through targeted in-store audio advertising.