top of page
Qsic Gradient

Qsic in the news

The latest news, happenings and learnings from the world of Qsic

"Retailers that have deployed our tech are seeing sales lifts average up to 14%, and we've barely scratched the surface with our technology capabilities. The demand for our solution is strong" - Matt Elsley

February 2025

Qsic secures USD $25m to expand AI audio platform and enter new markets

"Retailers that have deployed our tech are seeing sales lifts average up to 14%, and we've barely scratched the surface with our technology capabilities. The demand for our solution is strong" - Matt Elsley

-

“The potential for in-store retail media is just beginning to be realized, and Qsic is at the forefront. The team has built a solution that enhances the in-store shopping experience while turning on a new revenue stream that doesn’t require any manual lift once set up. It’s an exciting time for retail media, and I’m eager to tell the story of how Qsic is transforming the industry through audio."

February 2025

Audio Platform Qsic Appoints New Marketing Leader

“The potential for in-store retail media is just beginning to be realized, and Qsic is at the forefront. The team has built a solution that enhances the in-store shopping experience while turning on a new revenue stream that doesn’t require any manual lift once set up. It’s an exciting time for retail media, and I’m eager to tell the story of how Qsic is transforming the industry through audio."

-

"It’s an exciting time for retail media, and I’m eager to tell the story of how Qsic is transforming the industry through audio." - Marc Walkin

February 2025

Qsic Hires Industry Leader Marc Walkin to Head Marketing

"It’s an exciting time for retail media, and I’m eager to tell the story of how Qsic is transforming the industry through audio." - Marc Walkin

-

“We have ambitious plans to expand into new markets, introduce new capabilities and bring more awareness to the value of audio, and Marc has the experience to execute them.” - Matt Elsley

February 2025

Qsic names in-store retail media veteran Marc Walkin as firm's new Vice President of Marketing

“We have ambitious plans to expand into new markets, introduce new capabilities and bring more awareness to the value of audio, and Marc has the experience to execute them.” - Matt Elsley

-

“Qsic is fundamentally redefining the value of in-store audio in today’s retail media-driven landscape and taking a data-first approach to changing how retailers and brands connect with consumers through audio,” Marc Walkin

February 2025

Qsic Names Marc Walkin as Vice President of Marketing

“Qsic is fundamentally redefining the value of in-store audio in today’s retail media-driven landscape and taking a data-first approach to changing how retailers and brands connect with consumers through audio,” Marc Walkin

-

"Despite retail media’s massive growth online, research shows that 85% of all shopping still happens in-store" - Supermarket News

January 2025

In-store audio platform Qsic closes on $25M in funding

"Despite retail media’s massive growth online, research shows that 85% of all shopping still happens in-store" - Supermarket News

-

“Retailers that have deployed our tech are seeing sales lifts average up to 14%, and we’ve barely scratched the surface with our technology capabilities,” - Matt Elsley said.

January 2025

Qsic raises $40 million AUD to boost AI ad tech rollout

“Retailers that have deployed our tech are seeing sales lifts average up to 14%, and we’ve barely scratched the surface with our technology capabilities,” - Matt Elsley said.

-

“Retailers that have deployed our tech are seeing transformative results. This funding allows us to expand our network, enhance our AI capabilities, and help retailers globally achieve measurable outcomes through in-store media.” - Matt Elsley

January 2025

Qsic Secures $25 Million in Series B Funding to Revolutionize In-Store Audio and Retail Media

“Retailers that have deployed our tech are seeing transformative results. This funding allows us to expand our network, enhance our AI capabilities, and help retailers globally achieve measurable outcomes through in-store media.” - Matt Elsley

-

"To support scale and customization, Qsic has developed a proprietary generative AI model, called Lucy, for the creation of custom audio ad content, including on-demand voiceovers" - CSP Daily News

January 2025

In-Store Audio Platform Qsic Closes on $25 Million in Funding

"To support scale and customization, Qsic has developed a proprietary generative AI model, called Lucy, for the creation of custom audio ad content, including on-demand voiceovers" - CSP Daily News

-

“Retailers that have deployed our tech are seeing transformative results. This funding allows us to expand our network, enhance our AI capabilities, and help retailers globally achieve measurable outcomes through in-store media.” - Matt Elsley

January 2025

Qsic Secures $25 Million in Series B Funding to Revolutionize In-Store Audio and Retail Media

“Retailers that have deployed our tech are seeing transformative results. This funding allows us to expand our network, enhance our AI capabilities, and help retailers globally achieve measurable outcomes through in-store media.” - Matt Elsley

-

“Retailers that have deployed our tech are seeing sales lifts average up to 14%, and we’ve barely scratched the surface with our technology capabilities,” - Matt Elsley

January 2025

Qsic Snags $25M in Series B Funding to ‘Reinvent’ In‑Store Retail Audio

“Retailers that have deployed our tech are seeing sales lifts average up to 14%, and we’ve barely scratched the surface with our technology capabilities,” - Matt Elsley

-

"The company intends to use the funds for the expansion of its AI-powered in-store audio platform into new retail locations, accelerate product development, and scale its sales team" - FinSMEs

January 2025

Qsic Raises $25M in Series B Funding

"The company intends to use the funds for the expansion of its AI-powered in-store audio platform into new retail locations, accelerate product development, and scale its sales team" - FinSMEs

-

“The demand for our solution is strong. Now, we’re positioned to accelerate product development to enhance our tech capabilities and put new resources in place to grow our network to drive even greater, measurable outcomes for our retail partners and brands globally.” - Matt Elsley

January 2025

AI powered in-store audio and retail media specialist Qsic bags $25 million in Series B funding

“The demand for our solution is strong. Now, we’re positioned to accelerate product development to enhance our tech capabilities and put new resources in place to grow our network to drive even greater, measurable outcomes for our retail partners and brands globally.” - Matt Elsley

-

“In retail environments, people are largely making emotional decisions, [and] audio tells you how to feel when you’re in a space. That’s super powerful.” - Matt Elsley

January 2025

In-Store Audio Ads Startup Qsic Raises $25 Million to Track What Music Leads to Sales

“In retail environments, people are largely making emotional decisions, [and] audio tells you how to feel when you’re in a space. That’s super powerful.” - Matt Elsley

-

"AI also helps improve transparency in retail media measurement by detecting patterns of fraudulent activity with unmatched speed and precision. This is particularly important for in-store audio advertising, which is gaining momentum as a top-three channel for retailers" - Matt Elsley

January 2025

Harnessing AI to Boost The Adoption of In-Store Retail Media

"AI also helps improve transparency in retail media measurement by detecting patterns of fraudulent activity with unmatched speed and precision. This is particularly important for in-store audio advertising, which is gaining momentum as a top-three channel for retailers" - Matt Elsley

-

“By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement, and minimise wasted ad spend" - Ben Dixon

December 2024

Is targeted AI-driven audio the future of in-store liquor retail? Coles thinks so

“By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement, and minimise wasted ad spend" - Ben Dixon

-

“We haven't been able to offer in-store audio as a retail media opportunity in our liquor stores before, so being able to launch an audio solution that is insight and data-led, across the whole Coles Liquor Group, is really exciting,” - Paul Brooks

December 2024

Coles 360 introduces AI-powered in-store audio to boost customer engagement

“We haven't been able to offer in-store audio as a retail media opportunity in our liquor stores before, so being able to launch an audio solution that is insight and data-led, across the whole Coles Liquor Group, is really exciting,” - Paul Brooks

-

“Our pioneering audio platform extends Coles 360’s reach into the in-store environment, delivering highly relevant and localised ads at the point of purchase, while also enhancing the overall shopping experience,” - Ben Dixon

December 2024

Coles 360 to empower Coles Liquor supplier brands with AI-powered audio

“Our pioneering audio platform extends Coles 360’s reach into the in-store environment, delivering highly relevant and localised ads at the point of purchase, while also enhancing the overall shopping experience,” - Ben Dixon

-

“This intelligent technology enables our suppliers to create dynamic creative for different markets and audiences, as well as targeting by state, or by the different banners, so First Choice Liquor Market, Liquorland or Vintage Cellars, allowing for more relevant messaging.” - Paul Brooks, General Manager at Coles 360

December 2024

Coles 360 taps Qsic retail technology for launch of AI driven audio across Coles Liquor stores

“This intelligent technology enables our suppliers to create dynamic creative for different markets and audiences, as well as targeting by state, or by the different banners, so First Choice Liquor Market, Liquorland or Vintage Cellars, allowing for more relevant messaging.” - Paul Brooks, General Manager at Coles 360

-

“We are thrilled to introduce Qsic’s AI-driven audio technology into Coles Liquor stores. By combining music with relevant, contextual messaging, we can create a shopping environment that truly resonates with our customers". - Mia Lloyd General manager of Customer Loyalty - Coles Liquor

December 2024

Coles 360 launches AI-driven audio across Coles Liquor through QSIC

“We are thrilled to introduce Qsic’s AI-driven audio technology into Coles Liquor stores. By combining music with relevant, contextual messaging, we can create a shopping environment that truly resonates with our customers". - Mia Lloyd General manager of Customer Loyalty - Coles Liquor

-

"By responding to in-store context and adapting to customer behaviour in real time, we can now move beyond a one-size-fits-all strategy and treat each store as its own ecosystem. Through the Qsic's AI technology, we can maximise engagement, optimise inventory, deliver a sophisticated audio platform for suppliers and a better experience for customers," - Paul Brooks

December 2024

Coles 360 partners with Qsic to introduce AI-driven in-store audio to liquor stores

"By responding to in-store context and adapting to customer behaviour in real time, we can now move beyond a one-size-fits-all strategy and treat each store as its own ecosystem. Through the Qsic's AI technology, we can maximise engagement, optimise inventory, deliver a sophisticated audio platform for suppliers and a better experience for customers," - Paul Brooks

-

“By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement and minimise wasted ad spend. These capabilities are truly game-changing for any brand investing in retail media” - Ben Dixon

December 2024

Coles 360 Launches AI-Driven Audio Across Coles Liquor Stores To Target Product Demand Via Qsic

“By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement and minimise wasted ad spend. These capabilities are truly game-changing for any brand investing in retail media” - Ben Dixon

-

"Retail partners using Qsic have seen an average sales quantity increase of 11%+ and a sales lift of 14%+; this is also not the ceiling by any means. By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement, and minimise wasted ad spend". - Ben Dixon

December 2024

Coles 360 launches new AI-driven in-store audio across Coles Liquor stores through Qsic

"Retail partners using Qsic have seen an average sales quantity increase of 11%+ and a sales lift of 14%+; this is also not the ceiling by any means. By leveraging Coles Liquor’s data to fuel our in-store audio algorithm, we’re positioned to help brands drive sales, improve shopper engagement, and minimise wasted ad spend". - Ben Dixon

-

“Audio is the easiest and most cost-effective way to influence consumer behaviour within the convenience store environment"

November 2024

7-Eleven to expand Gulp Radio across 5,000 US stores by 2024-end

“Audio is the easiest and most cost-effective way to influence consumer behaviour within the convenience store environment"

-

“Through Qsic's AI-powered creative audio development, 7-Eleven more efficiently generates localized audio advertisements that reach target audiences during peak times—all backed by first-party data to measure the impact and determine revenue lift.”

November 2024

7-Eleven Expands Gulp Radio

“Through Qsic's AI-powered creative audio development, 7-Eleven more efficiently generates localized audio advertisements that reach target audiences during peak times—all backed by first-party data to measure the impact and determine revenue lift.”

-

"In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront.” - Matt Elsley - CEO of Qsic

November 2024

7-Eleven Expanding In-Store Radio Network to All U.S. Stores

"In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront.” - Matt Elsley - CEO of Qsic

-

“Gulp Radio network has already driven significant results for advertisers by optimizing in-store assets to influence shoppers at the point of purchase" - Matt Elsley CEO of Qsic

November 2024

7-Eleven to Expand Gulp Radio to 12,500 U.S. Stores

“Gulp Radio network has already driven significant results for advertisers by optimizing in-store assets to influence shoppers at the point of purchase" - Matt Elsley CEO of Qsic

-

“Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment,” said Mario Mijares - 7 Eleven

November 2024

CVS, 7-Eleven Turn up the Volume on Retail Media Audio Offerings

“Audio is the easiest and most cost-effective way to influence consumer behavior within the convenience store environment,” said Mario Mijares - 7 Eleven

-

“Qsic’s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners. Qsic has already proven its value in our stores, we’re excited to extend our partnership with them throughout the U.S.”

November 2024

7-Eleven teams with Aussie company to expand radio network in the US

“Qsic’s audio platform authentically connects with in-store customers to immediately drive measurable results for our brand partners. Qsic has already proven its value in our stores, we’re excited to extend our partnership with them throughout the U.S.”

-

Through Qsic’s artificial intelligence (AI)-powered creative audio development, 7-Eleven can more efficiently generate localized audio advertisements that reach target audiences during peak times, backed by first-party data to measure the effect and determine revenue lift.

November 2024

7-Eleven Expanding Gulp Radio

Through Qsic’s artificial intelligence (AI)-powered creative audio development, 7-Eleven can more efficiently generate localized audio advertisements that reach target audiences during peak times, backed by first-party data to measure the effect and determine revenue lift.

-

“Gulp Radio network has already driven significant results for advertisers by optimising in-store assets to influence shoppers at the point of purchase. In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront,” says Matt Elsley, Co-Founder and Chief Executive Officer at Qsic.

November 2024

7-Eleven expands partnership with Gulp Radio, pitched as one of North America’s largest commercial radio networks

“Gulp Radio network has already driven significant results for advertisers by optimising in-store assets to influence shoppers at the point of purchase. In-store retail media presents a huge opportunity for brands to drive more conversions, and 7-Eleven and Gulp Radio are at the forefront,” says Matt Elsley, Co-Founder and Chief Executive Officer at Qsic.

-

This expansion, occurring as 7-Eleven plans to build 500 new stores between 2025-2027, is the result of an extended partnership between 7-Eleven and audio retail media platform Qsic.

November 2024

7-Eleven in big expansion of its commercial radio network

This expansion, occurring as 7-Eleven plans to build 500 new stores between 2025-2027, is the result of an extended partnership between 7-Eleven and audio retail media platform Qsic.

-

Through Qsic's AI-powered creative audio development, the brand can generate localized audio advertisements that reach target audiences during peak times.

November 2024

7-Eleven expands Gulp Radio to 5,000 stores across the U.S.

Through Qsic's AI-powered creative audio development, the brand can generate localized audio advertisements that reach target audiences during peak times.

-

This major expansion is the result of 7-Eleven's extended partnership with audio retail media platform Qsic, which has allowed the retailer to more quickly develop and bring audio messaging to market.

November 2024

7-Eleven Launches Major Expansion of Commercial Radio Network

This major expansion is the result of 7-Eleven's extended partnership with audio retail media platform Qsic, which has allowed the retailer to more quickly develop and bring audio messaging to market.

-

"Qsic has already proven its value in our stores, we're excited to extend our partnership with them throughout the U.S." Mario Mijares - 7 Eleven

November 2024

7-Eleven, Inc. Redefines the Shopper Experience with Expansion of Gulp Radio: One of North America's Largest Commercial Radio Networks

"Qsic has already proven its value in our stores, we're excited to extend our partnership with them throughout the U.S." Mario Mijares - 7 Eleven

-

"Retail media is one of the fastest-growing advertising channels worldwide, and Qsic is uniquely positioned to help retailers seize this opportunity. "

October 2024

Qsic Expands APAC Team with New Sales Head to Drive Regional Growth

"Retail media is one of the fastest-growing advertising channels worldwide, and Qsic is uniquely positioned to help retailers seize this opportunity. "

-

“I am thrilled to join the Qsic team at such an exciting time of growth. Being part of a company that leads innovation in the retail media space is truly exciting”

October 2024

Brad Montgomery joins Qsic as APAC sales lead

“I am thrilled to join the Qsic team at such an exciting time of growth. Being part of a company that leads innovation in the retail media space is truly exciting”

-

"As we look to accelerate our growth in the region, Brad brings both the experience and relationships required to reach new markets and significantly expand our footprint"

October 2024

Qsic Appoints Brad Montgomery APAC Sales Lead

"As we look to accelerate our growth in the region, Brad brings both the experience and relationships required to reach new markets and significantly expand our footprint"

-

"I look forward to leveraging my extensive experience in sales at some of Australia’s most premium audio and out-of-home brands to drive growth"

October 2024

Audio retail media platform Qsic hires ScentreGroup's Brad Montgomery

"I look forward to leveraging my extensive experience in sales at some of Australia’s most premium audio and out-of-home brands to drive growth"

-

Retailers' demand for AI-driven retail media platform more than doubles as focus turns to in-store shopper engagement

August 2024

Qsic’s 220% Y-O-Y Growth, Expands Retail Audio Platform in North America

Retailers' demand for AI-driven retail media platform more than doubles as focus turns to in-store shopper engagement

-

Qsic said it’s on track for its strongest year to date. It closed out Q2 by reporting over 220% YoY growth, “primarily driven by strong adoption across North America.”

August 2024

Australia-Based Qsic Opens Dallas Office To Expand Its In‑Store Audio Retail Media Platform

Qsic said it’s on track for its strongest year to date. It closed out Q2 by reporting over 220% YoY growth, “primarily driven by strong adoption across North America.”

-

Qsic has announced the company is ramping up its presence in North America. On track for its strongest year to date, Qsic closed out Q2 reporting over 220 per cent year-on-year growth, primarily driven by strong adoption across North America.

August 2024

Qsic Rolls Out In-Store Audio Retail Media Platform Across North America Following 220% Year On Year Growth

Qsic has announced the company is ramping up its presence in North America. On track for its strongest year to date, Qsic closed out Q2 reporting over 220 per cent year-on-year growth, primarily driven by strong adoption across North America.

-

"Despite significant spend going into digital channels, 85% of U.S. retail sales still occur in-store"

August 2024

Qsic Reports Over 220% YoY Growth, Rolls Out In-Store Audio Retail Media Platform in New Locations Across North America

"Despite significant spend going into digital channels, 85% of U.S. retail sales still occur in-store"

-

“People on all sides of the business know it’s becoming paramount to engage consumers at this critical point in the path to purchase, whether that’s through video, audio or a mix of channels".

May 2024

Do All Retailers Need In-Store Media Networks to Remain Viable?

“People on all sides of the business know it’s becoming paramount to engage consumers at this critical point in the path to purchase, whether that’s through video, audio or a mix of channels".

-

“The power of audio in retail goes beyond just music,” Elsley said. “Incorporating carefully crafted messaging and advertisements into the auditory experience can further enhance customer engagement and drive sales.”

May 2024

What’s Playing? The Role of Music in Retail

“The power of audio in retail goes beyond just music,” Elsley said. “Incorporating carefully crafted messaging and advertisements into the auditory experience can further enhance customer engagement and drive sales.”

-

“That’s why it feels like the entire industry is laser-focused on innovating and advancing the tech related to in-store touchpoints right now,” explains Larkins."

May 2024

EXCLUSIVE: The Future of Retail Media

“That’s why it feels like the entire industry is laser-focused on innovating and advancing the tech related to in-store touchpoints right now,” explains Larkins."

-

"The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments".

April 2024

Qsic President Lachlan Gow named in the Path to Purchase Institute's 40 Under 40

"The program spotlights the next generation of leaders in omnichannel marketing, showcasing their contributions to the industry as well as their individual accomplishments".

-

"Stores that have implemented Qsic’s platform are seeing a 15.4% increase in average incremental sales volume".

March 2024

Axonet and Qsic Announce New Partnership to Elevate In-store Customer Experiences for C-Stores

"Stores that have implemented Qsic’s platform are seeing a 15.4% increase in average incremental sales volume".

-

"Engage3 today announced that Qsic and SetSight have selected Engage3’s Pricing Marketplace to power their pricing intelligence for their retail and brand customers".

February 2024

Retail Technology Innovators Select Engage3 to Power their Pricing Intelligence

"Engage3 today announced that Qsic and SetSight have selected Engage3’s Pricing Marketplace to power their pricing intelligence for their retail and brand customers".

-

“Shell Coles Express has introduced Qsic’s end-to-end audio technology across its 710 stores in Australia, giving smart in-store infrastructure and intelligent audio software layers to personalise and optimise partner content”.

May 2023

Shell Coles Express & QSIC launch Australia's first AI-LED Retail Media Channel

“Shell Coles Express has introduced Qsic’s end-to-end audio technology across its 710 stores in Australia, giving smart in-store infrastructure and intelligent audio software layers to personalise and optimise partner content”.

-
bottom of page