QSIC Doubles Down On Innovation with Bold Vision and Next-Gen Experiences at Shoptalk
- Kimberley Davis
- 5 days ago
- 2 min read
The intelligent in-store audio platform debuted Shoptalk Radio and previewed new AI capabilities at the industry
DALLAS - April 4, 2025 – QSIC, the global in-store audio platform that uses AI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, generated buzz at Shoptalk 2025 with the debut of Shoptalk Radio. The AI-powered platform for retail media showcased the future of in-store audio to conference attendees, curating music and genAI-created audio ads throughout conference sessions.
“Shoptalk was the perfect stage to demonstrate how far in-store audio has come and where it’s going,” said Matt Elsley, co-founder and CEO of QSIC. “We’re proving that audio can drive real value at scale and create more meaningful interactions with shoppers that boost sales and enhance the overall in-store experience. And this is just the beginning.”
Shoptalk Radio is the latest in the company’s innovations that showcase audio works at scale to power large physical spaces. Attendees were impressed by the engaging and breakthrough audio messaging heard throughout the sessions. In November, QSIC announced a partnership with 7-Eleven to power Gulp Radio, one of North America’s Largest Commercial Radio Networks. At Shoptalk, QSIC CEO Matt Elsley joined 7-Eleven VP of Marketing Mario Mijares on stage to discuss how concise, targeted audio ads drive conversion, deliver scale and engage shoppers, with an emphasis on Gen Z, in-store.
Additionally, QSIC showcased real-time audio ad creation and gave a sneak peek of its upcoming groundbreaking AI ad tool, still in beta, at its booth in The New Market, situated between Meta and Amazon Ads.
While in-store media has historically focused on point-of-sale signage and screens, QSIC enables retailers to harness the power of audio to connect with shoppers in a more authentic and immersive way. QSIC delivers AI-powered audio ads at scale paired with curated playlists designed to match a retailer’s brand identity and enhance the shopper experience.
In January, QSIC announced it closed a $25 million Series B funding round to continue to expand its AI-powered in-store audio platform into new retail locations globally. Already powering in-store audio and retail media for leading retailers and QSRs like 7-Eleven, Coles Express and McDonald's, QSIC reaches more than 100 million shoppers at the point of purchase monthly, with more than 70,000 speakers set to deploy across North America over the next year.
QSIC’s client base includes global retailers in industries ranging from fuel and convenience, grocery, liquor, hospitality, fashion and specialty retail. To learn more about QSIC, please visit www.getqsic.com.
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About QSIC
QSIC is the global intelligent in-store audio platform that uses data & AI to remove friction from the planning process and elevate and measure the impact of audio. Reaching over 100 million in-store shoppers monthly, QSIC helps retailers activate their Retail Media Networks by setting up, running and commercializing their audio assets. This extends from music curation, ad production and collateral to ad sales and price evaluation. QSIC has invested heavily in developing a patented method of measuring the impact of audio advertising on real-world in-store transactions. It is now a leading provider of AI technology that strategically leverages the power of audio to deliver better customer and sales experiences. Learn more at www.getqsic.com.
Media Contact for QSIC:
SamsonPR