Recently, the Qsic team had the privilege of taking the stage at SXSW Sydney for a session titled "Sell More In-Store: How Tech is Enabling Future Sales Opportunities in Retail Media." We explored the transformative role of technology in retail media, showcasing how innovations in AI, automation, and data attribution are reshaping the retail landscape.
Retail is undergoing an incredible evolution, with technology paving the way for enhanced customer experiences and more effective sales strategies. We shared insights into groundbreaking methods that combine diverse data sets to deliver actionable, data-driven insights—paving the way for retailers to boost conversions and provide hyper-targeted retail media solutions.
Our discussion focused on:
AI and Automation: These tools are driving smart, real-time ad messaging recommendations and tailored in-store experiences.
Attribution Technologies: By identifying the customer journey in a physical retail setting, retailers gain powerful insights to measure and understand consumer behavior.
Intelligent Targeting: We showed how the strategic use of tech in physical retail environments can amplify in-store engagement, creating more personalized and relevant experiences that drive measurable outcomes.
Our session also featured exclusive case studies from leading retailers who are leveraging these technologies to redefine their success in today’s competitive marketplace.
Highlighting Responsible AI in Retail
The Qsic team is deeply committed to ethical AI practices, especially as we expand our reach within retail media. We learned more about this approach at SXSW, notably through sessions hosted by the ABC on AI with Human Oversight. ABC's intentional approach to embedding responsible AI practices resonated with us as we work to keep human intuition and oversight at the center of our tech-driven solutions.
Inspirations Beyond Retail Media
SXSW Sydney offered a rich lineup of talks that spanned industries and innovative thinking. Here are some sessions that especially stood out to us:
SpaceTech and AI with FLEET: This session with Flavia Tata Nardini, CEO of FLEET, was a powerful reminder of how technology can be harnessed to solve big, global challenges. Her message on dreaming big and addressing gaps in the path to net zero echoed our own mission to leverage tech for positive change.
Creative Collaboration in Product Design: The head of design at Canva shared insights on using design to enhance collaboration and empower teams. The talk was an inspiring look at how design can drive every level of a business—reinforcing our own commitment to thoughtful, customer-centric innovation.
The Music AI Rights Debate: A timely discussion for Qsic, this panel unpacked the complexities of AI-generated content in music and advertising. The debate highlighted the critical need for consumer law to protect creative rights, a concern that resonates strongly with us as we navigate the AI-driven world of in-store audio advertising. Qsic is committed to continuing to support artists by streaming licensed music throughout their customer playlist channels, while also exploring the potential of generative AI for creating music beds in our advertising solutions. This presentation offered an informative look at how industry leaders are leveraging this emerging technology.
Where Technology Meets Humanity: Former UK intelligence agent Sally Walker spoke on the intersection of AI and humanity, emphasizing the need for diversity within Australia’s cybersecurity workforce. Her insights into the strategic importance of varied perspectives in tech mirrored our experiences at Qsic, where we believe that diverse voices shape stronger, more adaptable innovations.
Food, Space, and Cultural Connection: A lighter yet fascinating session was iHeartRadio’s "Three Food Memories" podcast with Australian astronaut Katherine Bennell-Pegg. This unique talk shed light on the surprising intricacies of food in space, offering an unexpected parallel to the power of music in creating emotional and memorable experiences. Just as astronauts carry a bit of home through food, music allows our retail partners to connect with their customers on a personal level.
Stay tuned as Qsic continues to lead with fresh insights and forward-thinking perspectives in tech, innovation, and retail media. In a fast-evolving landscape, we're keeping our finger on the pulse—bringing you the latest developments, trends, and strategies shaping the future of retail experiences