About Us

We are a team of problem solvers, experienced designers and media creators who are bringing the future of data driven, dynamic in-store experiences to life.

Our Mission

At Qsic, we are leaders in AI-driven audio solutions, dedicated to enhancing the retail experience and fostering stronger connections between brands and their audience. Our mission is to not only drive incremental revenue in-store but also to amplify the impact of audio in shaping memorable brand experiences. Through innovation and excellence, we aim to revolutionise the way businesses engage with their customers through audio.

Our Vision

Connect Everything.

Honesty
First

Keep it real, mate.

We celebrate frank communication that is direct, open, respectful and fair. We choose honesty over getting it “perfect” every time.

Invent
Solutions

Roll up your sleeves.

We see a problem and don’t dwell on it but rather - we understand it, we own it, we solve it. We don’t see a wall, but a hurdle ready for us to take.

Learn
Everyday

Soak it up.

We have a genuine insatiable curiosity. We live by the motto, “sometimes you win, sometimes you learn.”

One
Team

We are all in this together.

We value our diverse people, their nuances’ and differences. When we come together as a team, that’s what makes us truly great.

What we value

Our values are the fabric of our culture and the basis for how all decisions are made at Qsic. Really, it is what we stand for the most.

Our Story

Matthew Elsley and Nick Larkins - Co-founders of qsic

Meet our Founders

Matt Elsley

As a market leader, Matt Elsley stands at the forefront of the retail media industry utilizing his expertise as a tech entrepreneur and thought leader.

As the CEO and Co-Founder of Qsic - Matt’s visionary leadership has shaped the retail landscape by driving in-store sales growth and unlocking new avenues for commercialization.

With a Bachelor of Business in International Business from Swinburne University of Technology, Matt’s early success in leading multiple companies has honed his ability to identify and capitalize on emerging market opportunities, positioning Qsic as an industry trailblazer.

Nick Larkins

As the Co-Founder and Chief Product Officer of Qsic, Nick leads the product vision and strategy to positively influence customer behavior and outcomes. With a Bachelor of Media Technologies (Audio Visual Communication Technologies) from RMIT and 15 years of experience in the technology and digital industry, Nick has a strong background in AV technologies, music streaming, and automation.

Passionate about creating products that help businesses evolve and enhance their customer experience, Nick takes pride in being part of a team that is driving the future of retail media with AI innovation.

How did it all begin?

The first line of code for what would become the Qsic platform was written in our first office in 2012. Our founders, Matt Elsley and Nick Larkins simply knew there had to be a better music streaming solution for businesses. So, we set out to build Australia’s pioneering and leading commercial music streaming platform.

Where's it going?

Qsic is rapidly expanding, collaborating with some of the world’s most recognizable brands. As we continue to help retailers commercialize their networks, Retail Media is catapulting businesses into a new era of advertising. Here at Qsic, we are continuing to drive innovative solutions that transcend the advertising the world as we know it.

How's it going?

Today, we have built the world’s first platform for fully-automated in-store environments using AI-driven experimentation and applied learning at scale. And in doing so, we unlock unimaginable in-store revenue potential for our clients and their customers.